The ceremony was attended by AU officials, members of the International Committee of AFRIMA, past AFRIMA winners and nominees from Southern African, media executives in Southern Africa and other stakeholders in the creative/entertainment industry in Africa.
During the unveiling, President/Executive Producer, AFRIMA, Mr. Mike Dada, made known that the first activity on the continental awards event calendar is submission of entries which opens globally on Monday, May 8 and submission closes on Monday, July 17, 2017
Mr. Dada advised artistes, managers, producers, record label owners, video directors, publicists and entertainment/music journalist to submit their works or those of their artistes within the stipulated timeline in order to stand a chance at the awards.
“Irrespective of how popular an artiste or their works are in Africa, failure to submit for the awards means their chances of being nominated for AFRIMA 2017 is practically non-existent,”, Dada pointed out.
While delivering the African Union opening address at the event, Head of Culture Division, African Union Commission, Ms. Angela Martins, thanked the government of the Republic of South Africa and the people for receiving the AUC and AFRIMA for the calendar unveiling.